Since its creation in 1982, Stone Island has been recognized as a cutting-edge international cult brand. Neither fashion, nor luxury, nor streetwear, Stone Island has combined these three elements in a unique mix that has exploded with Milanese paninari, diehard British football fans and North American hip-hop fans. In a world where brands cling to culture, in its almost forty-year history, Stone Island has influenced it. At the heart of Stone Island's success lies the relentless pursuit of excellence in design and the irreducible spirit of experimentation applied to techniques, treatments and dyeing of fabrics. This product-oriented approach grants the brand a unique position outside the fashion box.